EVENTS
A look at the experiences we have brought to life
Below are examples of the events we have organized in the past
From charity activations at iconic NYC retail spaces to thousand-guest cocktail competitions and curated holiday tastings, every All Spirits Events production is purpose-built for its audience — never off the shelf.
Hugo Boss
Hugo Boss contracted us to assist with a charity event that was going to be held in their Columbus Circle store with Broadway in South Africa.
Broadway in South Africa
Broadway in South Africa is a wonderful organization that brings professional artists to South Africa and provides educational workshops and performances to the children of South Africa.
We wanted South Africa to be the theme for this event and coordinated with South African distillery Amarula to provide their amazing cocktails. Broadway performers from The Lion King, Rent, Mamma Mia!, and other shows sang and danced through the night.
Here are some images from the event taken by our friends at Lush Life
Saks Fifth Avenue Investment Seminar & Tasting
Saks Fifth Avenue rented out its private catering space to a major financial services company for an investment seminar to their high-net worth clients. We also ran an educational tasting before and after the seminar. Clients were then offered the services of Saks Fifth Avenue private shoppers at the completion of the seminar.
Asia Society Holiday Party
The Asia Society was seeking to make its holiday party a more interesting affair. We coordinated with the event planners to present interesting spirits along with medal winners from the New York International Spirits Competition. Many spirits that had never been seen or heard of before were tasted.
Yelp Online Cocktail Competition
Yelp is a vibrant online community with passionate members. To reward them, Yelp hosts events throughout the year, including one flagship annual gathering. Yelp contacted us to recruit brands for an online cocktail competition where members voted for their favorite drink. Each event drew over 1,000 attendees.
Here are images from the 2009 event at Water Taxi Beach in Long Island City.
Here are images from the 2010 event at the Roosevelt Island Country Club Event at their Golf Center.
Event Gallery
Moments from past activations — cocktails poured, brands launched, communities gathered.
Glasses Raised With the Best
From boardrooms to ballrooms, we’ve designed beverage experiences for the brands that define their industries. Every event is custom-crafted to their story.
