ABOUT US
Bringing your next event to another level
All Spirits Events was founded by Adam Levy, the Alcohol Professor.
The company’s goal is to bring your next event to another level. Although we say we are a “Spirit” company, we work with all forms of alcoholic beverages including wine and beer.
We are a unique tasting company for Adam Levy is also the founder of the International Beverage Competitions Group that includes the annual New York International Spirits Competition, New York International Wine Competition, New York International Beer Competition, New York International Cider Competition, International Non Alcohol Competition as well as International Beer, Wine and Spirits Competitions in Berlin, Melbourne and Asia/Singapore
Since we started leading tasting events over 15 years ago our range and knowledge has expanded over the years. Our passion and knowledge now include pairings with cheese, chocolate and more. Our Professor Media Group sites now include the Cheese Professor, The Chocolate Professor and more
Our events range from an intimate private tasting for ten people, to a larger presentation with fifty or more, to up to over a thousand people at a cocktail competition. We will work with your employees as well as our experienced staff at any location. We don’t believe in cookie-cutter events and want to help make your next event a fun and memorable experience for all involved.
We are also not committed to any one liquor company which allows us to be even more creative and not limited to any one company or distributor’s portfolio.
We encourage you to challenge us to make your next event a great one!
10–1000+
Guests Per Event
15+
Years in the Industry
4
Global Competition Cities
100%
Independent & Brand-Neutral
Adam Levy
Founder & CEO — All Spirits Events · International Beverage Competitions Group
Adam Levy is the founder of the New York International Beverage Competitions, which encompasses both the NY International Spirits Competition and the NY International Wine Competition — soon joined by the New York International Beer Competition. It is Adam’s passion for spirits paired with a savvy journalistic observation that propelled him to create an unparalleled, authentic contest within the beverage industry.
Adam was inspired to develop the contest when reading an article in Malt Advocate. The piece revealed that, in reality, some of the most well-known West Coast competitions present medals to over 84% of the spirits that enter. As a journalist and a consumer himself, Adam wanted to assemble a more evenhanded and honest competition — not a “medal factory” where the cost of entry ensures high odds of winning. As a native New Yorker, he was compelled to develop an impartial, New York-based competition where real trade buyers serve as the voice to pronounce the winners by category and by price range.
The Journey
From political science and tech to rock-and-roll equipment to the world’s most respected beverage competitions — Adam Levy’s path is anything but ordinary.
What Makes Us Different
A philosophy built on independence, creativity, and a deep respect for the craft.
Brand Independent
We are not committed to any one liquor company — allowing us to be more creative and unconstrained by any distributor’s portfolio.
No Cookie-Cutter Events
Every event is custom-built. From intimate ten-person tastings to thousand-guest cocktail competitions, no two of our events are alike.
Industry Authority
Backed by the credibility of the International Beverage Competitions Group and editorial work in Bloomberg and Bar Biz Magazine.
International Beverage Competitions Group
Adam is the founder of the world’s leading trade-judged beverage competitions — held in the media capitals of the world.
Off The Clock
Adam lives in the New York area with his dog “Garrett Oliver”. When he is not running a tasting or visiting a distillery or winery, he schedules events around Rutgers Sports — he holds season tickets for multiple sports and is a passionate Rutgers fan in the Big Ten era.
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