ALL SPIRIT EVENTS
Where Every Pour Becomes An Experience
“All Spirit Events is the premier provider of beer, wine and spirits tasting experiences.”
Let Adam Levy — the “Alcohol Professor” — take your next event to another level.
The Premier Beverage Event Experience
All Spirit Events was founded by Adam Levy, the Alcohol Professor. The company goal is to bring your next event to another level. Although we say we are a “Spirit” company, we work with all forms of alcoholic beverages including wine and beer.
Our Services
Multiple resources and skill sets to make your next event unforgettable. We support all alcoholic beverages including spirits, beer, and wine — flexible, creative, and crafted to fit your budget.
LEARN THE CRAFT
Spirit, Wine & Beer Educational Seminars
Expert-led seminars that decode single malts, natural wines, and craft beer styles for every level.
THEMED TASTINGS
Special Themed Tasting Events
Curated tasting flights built around a theme: by region, decade, distillery, or your brand’s narrative.
BRAND BUILDING
Brand Awareness Activations
Help build brand awareness with both consumer and trade audiences through strategic tasting moments and storytelling.
BEHIND THE BAR
About All Spirit Events
All Spirit Events was founded by Adam Levy, the Alcohol Professor. The company\u2019s goal is to bring your next event to another level.
Although we say we are a “Spirit” company, we work with all forms of alcoholic beverages including wine and beer. Adam is also the founder of the International Beverage Competitions Group — producers of the New York, Berlin, Melbourne, and Asia International Spirits, Wine, and Beer Competitions.
Our Events
From charity activations at iconic NYC retail spaces to thousand-guest cocktail competitions and curated holiday tastings, every All Spirit Events production is purpose-built for its audience — never off the shelf.
COLUMBUS CIRCLE, NEW YORK
Hugo Boss
Hugo Boss contracted us to assist with a charity event that was going to be held in their Columbus Circle store with Broadway in South Africa.
COLUMBUS CIRCLE, NEW YORK
Broadway in South Africa
Broadway in South Africa supports children. We featured a South Africa theme with Amarula cocktails and Lion King, Rent, Mama Mia performers.
SAKS FIFTH AVENUE, NEW YORK
Saks 5th Avenue
Saks Fifth Avenue hosted a financial company’s investment seminar with educational tastings and Saks Fifth Avenue private shopper services for high net worth clients.
What Clients Say
Trusted by leading venues, agencies, and Fortune 500 brands.
“I have worked with Adam Levy and All Spirit Events on several large-scale events here in New York. He is not only a pleasure to work with but a great resource and bridge for us to the liquor industry.”
Jane Kwett
Yelp New York Community Manager
“Our team had an awesome time learning how to properly mix, shake and make classic cocktails in our team building mixology experience. This is the second time Pfizer has done this with your team and we are looking forward to the next one.”
Karen Kelly
Pfizer
AT THE BAR WITH
Our Partners
From the Blog
News, events, and stories from the All Spirit Events team.
